Everyone was involved at some point because it meant having a future for the company. The rest of the team would help out with update videos, live streams, and sometimes write posts. The project leads, Jon and Steve, focused on constant updates, answering questions, and getting the word out. The future of the company was at stake and we were betting on an new funding model no one had yet truly figured out.ĭoing a Kickstarter is a full time job for several people during the time the pledge drive is active. Our previous title, Super MNC, was a critical success but was not bringing in enough revenue to continue running the studio. The magical barrier of six zeros was something we hoped we would cross later in the pledge drive, if we funded at all. Fans might not back the project if the goal seemed unattainable.
For perception reasons, we avoided setting the goal at a million dollars. We could ship something with that kind of funding, if we had to. The original plan was to ask for $900,000 to get the game started. We learned plenty about taking money in such a public way, both positive and negative. We believed that Kickstarter gave us the creative freedom to pitch a game and have complete control over it. We decided it was our turn to take that plunge shortly after Double Fine Adventure, which kicked off the crowdfunding craze. In 2012 when the industry was witnessing the first $1+ million Kickstarter campaigns. Uber has always tried to stay as independent as possible, avoiding publisher involvement where we could.
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